29 Mayıs 2017 Pazartesi

7 Major Learning Styles – Which One are You?

Everyone learns differently, that’s nothing new. However, over the years the different styles of learning have usually been cut down to visual, physical (learn-by-doing), or audible. Truth is, we could probably dissect each of these learning three styles down even further and arrive at a handful of sub-levels.
Learning is a complicated concept as everyone is unique in their own way, and learns in their own way as well. That said, it is still very much possible to classify a learning style into one of seven categories. Perhaps you fall into one of the following:
  1. Visual: These people prefer to use pictures, images, diagrams, colors, and mind maps.
  2. Physical: These are the “learn by doing” people that use their body to assist in their learning. Drawing diagrams, using physical objects, or role playing are all strategies of the Physical learner.
  3. Aural: People who prefer using sound (obviously), rhythms, music, recordings, clever rhymes, and so on.
  4. Verbal: The verbal learner is someone who prefers using words, both in speech and in writing to assist in their learning. They make the most of word based techniques, scripting, and reading content aloud.
  5. Logical: The people who prefer using logic, reasoning, and “systems” to explain or understand concepts. They aim to understand the reasons behind the learning, and have a good ability to understand the bigger picture.
  6. Social: These people are the ones who enjoy learning in groups or with other people, and aim to work with others as much as possible.
  7. Solitary: The solitary learner prefers to learn alone and through self-study.
In reality, we all probably fall into each category, depending on the learning that is taking place. Some topics lend themselves better to select styles, and a combination of multiple styles helps to solidify the learning that takes place. When possible, you should always strive to create learning that engages a variety of these styles. Not only will it be helpful for the learner, but it also will go a long way in learning retention.
Source : https://www.learndash.com/7-major-learning-styles-which-one-is-you/

Defining and Describing Media Psychology

   Defining and Describing Media Psychology
     Media Psychology - a specialty in psychology, communication and technology
     Ten years ago I published an article titled, Media Psychology, A Field Whose Time is Here."Variations were featured in The National Psychologist and The California Psychologist. My purpose in 2013 is to offer an updated description and definition of Media Psychology that has evolved during the decade since these articles were published and in the fifteen years that has passed since the major 1998 milestone APA Media Psychology Division (46) Task Force Study defining media psychology and new technologies was released.
     In 2012, the Media Psychology Division (46) of the American Psychological Association became The APA Society for Media Psychology and Technology. As the society’s president for 2014, I have had the opportunity to engage with many APA psychologists, a variety of practitioners in various fields, researchers, leaders in industry, education and lay individuals, all of whom are interested and working in areas of media and behavior. I discovered that media psychology, while still not well understood widely, has become clearly defined and much of what has been learned in the recent decade has become conventional wisdom.
     In today’s world, Media psychology is a force in social media, telehealth and teletherapy, online education; in and out of the classroom and virtual classroom, in entertainment consulting, traditional media interviews, in providing on camera expertise, virtual and augmented reality therapies, consumer products, brand development, marketing, advertising, product placement and game theory. Media psychology is central in Cinema, including film analysis, media assisted rehabilitation, telecommuting communications, effective public health, public service, and public policy including political campaigns. Media psychology is applied in medical education and practice and in all forms of media publishing. These are only some of the myriad examples that could be included in an increasingly extensive description.
     Media psychology in our segmented society is easier to explain when categorizing social segments as “verticals,” e.g., “global silos.” The silos are commerce, education, health care, entertainment, telecommunications, public policy and government. Each of these silos has its own constituencies, organizations and associations. In my own work, I regularly provide services to law firms, assisting in mediation and dispute resolution, or expert testimony in intellectual property disputes, and on at the nexus between media, psychology and human behavior. I have worked with film companies in audience analysis, with game, toy and other media product companies providing guidance to trigger behavior, and more. Recently I published an article on media psychology and space law.
     Theories in psychology are formed from the synthesis of philosophy and physiology. Media psychology flows from the application of theories in psychology to media. Specifically included are the use of pictures, graphics and sound in all forms of new communications technology. Media psychology is the interface between media and the human response. Implications sometimes involve complex and unique legal and ethical challenges. One generally learns psychology one theory at a time and begins to combine and apply theories based on increasing insight. Media Psychology represents the convergence of psychology applied to media, technology, communication, and is an art and science.
  New and Changing Opportunity  
Source: Public Domain
Today’s educational institutions are in imminent need of new faculty and staff who understand higher concepts in media arts and sciences. Needed are faculty members that understand that media communication tools are both sensory and intellectual. Magnetic Resonance Imaging (MRI) technology now lights up brain response images so that we can better see, analyze and understand behavior. The study of media effects is essential in understandingemerging trends. The future of society and social change is human centered and screen deep.
 Fifteen years ago
    In 1998, Dr. Lilli Friedland and I co-chaired the APA’s Division 46 (Media Psychology) Task Force Study researching media psychology and technology. We used Delphi methodology to survey a wide variety of experts. An executive summary of the study is available on the APA Division 46 website. Research revealed twelve major areas in which media psychology is fundamental:
1. Writing about media or performing as expert guests on various media
2. Consulting and coaching media personnel
3. Researching ways to improve all forms of media
4. Making new technologies related to media more effective and user friendly
5. Using new technology in media to enhance the practice of clinical psychology
6. Most areas of education or training including delivery by traditional, blended and online methods
7. Developing media standards
8. Working in commercial fields
9. Studying the sociological, behavioral and psychological effects of media
10. Developing media materials for physically and developmentally challenged populations
11. Developing media materials for all underserved populations
12. Working with deviant or criminal populations
     This study served as my basis for starting the first PhD program in Media Psychology and first Ed.D program in Media Studies in any university launched at Fielding Graduate University (www.fielding.edu), theMA degree program in Media Psychology and Social Change in partnership with UCLA Extension and the MA degree program in Media and Communications Psychology at Touro University Worldwide. These new programs focused on applying theories in psychology to media by studying and interpreting the effect of psychology on human behavior. The programs have been quite successful. There are now a number of courses and degree programs in media psychology in colleges and universities and the number is increasing.
 Social Media Abound
Source: Public Domain
Media psychology research involves the study of media effects and particularly sensory and cognitive processes. Media Psychology is a fertile area needing extensive research. In short, Media Psychology represents a large and exciting realm of opportunities for valuable effects research, i.e., learning more about how various news and entertainment media influence audience behavior, audience demographics and audience numbers.  This information is increasingly important in today’s media saturated world.
Examples where research will be valuable include:
• The formation, maintenance or change of individual and group stereotypes,
• On-camera and off-camera diversity and its effects on audiences, media stories and media perspectives,
• Advertising and propaganda messages,
• Learning based on new information and new skills.
Today, professionals who use media psychology include:
• Those who work with and within the government, business, and learning industries in the never-ending process of adapting hardware and software to various goals of information communication;
• Those who apply psychology in a variety of fields including commerce, education, entertainment, government, health services, and telecommunications;
• Media presentations in institutional settings in pursuit of for a variety of purposes including commercial opportunities;
• Innovations in the virtual classroom, including distance learning for educational and corporate university populations, and
• Those with expertise in media psychology on various topics and those who produce products for the media such as books, films, and magazine articles both on and off-line; who appear on radio or television in various guest and host capacities, and those who offer on-line services such as education, advice, coaching, counseling information and teletherapy.
Source: Public Domain
     Verbal and nonverbal communication through music, sound and images, evoke human responses that may be understood through the lens of media psychology. Luskin’s Three S Model (B. J. Luskin, 2002) addresses these distinctive and specialized areas of application. The S’s are: (1) Synesthetics; stimulating and combining one sense with another; (2) Semiotics, communication through identification, manipulation and the use of symbols, including screen design, iconography, navigation and user interface; and (3) Semantics; the understanding of the use, effects and implications of words. Understanding synesthetics, semiotics and semantics is pivotal to the relationship between media, human response and the evolving language and vocabulary of this new field. New words such as emoticon, screenager, webhead and cybrarian are examples of emerging terms and changing language.
 The specialty of media psychology is evolving and expanding.
     Most of the emphasis in psychology through the years has been on treatment through clinical psychology as the primary area of key importance. As the much broader aspects of psychology gain attention, a new vision of the scholar/practitioner practitioner is emerging. Building programs that offer new opportunities in psychology applied in health services, public service and public policy, publishing, education, entertainment and commerce opens a world of potential for those with a sound foundational understanding of media psychology because all fields will be affected.
The scholar/practitioner is important:
     Thucydides, author of The History of the Peloponnesian War written in 431 BCE, is reputed to have said, “A nation that draws too broad a difference between its scholars and its warriors will have its thinking being done by cowards, and its fighting done by fools.
 The Future and Media Psychology
Media Psychology has evolved and become an influential form of enhanced psychology that is now defined and both academically and in conventional wisdom. Media Psychology, Gestalt Psychology, Cognitive psychology, neuro psychology, forensicpsychology, behavioral psychology, abnormal psychology, and developmental psychology are examples of fields within psychology that have developed in the same way and among which media psychology is now included.
 Conclusion:
The future of media psychology is bright as a sub-specialty in psychology. New courses, certificate and degree programs need to be offered by colleges and universities. Those who are interested in being involved in the evolution of media psychology are encouraged to join The Society of Media Psychology and Technology, Division 46 of the American Psychology Association as regular, associate or student members. (http://www.apa.org/divisions/div46/) This affords members an opportunity to participate within a community of interest and practice. In addition, other associations, such as the American Association of Marriage and Family Therapy offer unique opportunities to apply media psychology in many ways.
+ https://www.psychologytoday.com/blog/the-media-psychology-effect/201211/defining-and-describing-media-psychology  -
 by Bernard J. Luskin, Ed.D., LMFT

10 FREE ONLINE COURSES IN SOCIAL MEDIA AND INBOUND MARKETING

The ability to use social media to get people’s attention, build an engaged audience and express your personality is becoming an essential digital skillset in the 21st century knowledge-based economy.
Whether you want to find a new job or create your own as an entrepreneur or freelancer, your personal website and social media presence provides prospective employers and clients a window into your personality, interests and whether or not you are savvy enough to deploy new ideas and technologies to your advantage.
If you wan to improve your social media skills or start building a new career in social media and inbound marketing then these free social media courses will help you get started and learn the ropes.
Did you know? Over 80% of jobs are now found in the informal job marketing (meaning they are not advertised) so having a personal website, an active social media presence and a professional networking (online and offline) that you can rely on for recommendations is more important than ever.
If you want to set yourself apart from the crowd and gain a competitive edge in your field you need a persoanl website and knowledge of how to use social media to build an engaged online audience.
If you want a jumpstart, download my free ebook and start developing your distinctive personal brand by creating your own personal website and building your own audience by creating your own social media content:

 

1. DS106: Digital Storytelling and Social Media

DS106 Digital Storytelling Course
This digital storytelling course from the University of Mary Washington attempts to re-imagine how storytelling can be taught in the digital age. Based on a course taught at the University, the online version called Open DS106 is freely available online.
Open DS106 includes course outlines that include tasks for each unit, instructional videos, participant blogs, the DS106 handbook and an active online community. Overall, a good introduction to digital storytelling and using social media for building your network.
1. Bootcamp
2. Getting Through Bootcamp and Personal Cyber Infrastructure
3. What Mean Ye Digital Storytelling?
4. Listening to Audio
5. Telling Stories in Photos
6: It’s All By Design
7. Advanced Audio And Radio Show Production
8. Telling Stories Within the Web
9. Reading Movies
10. Making Movies
11. ximeR and M@$#up
12. Final Project and Wrap Up

2. Hubspot Academy’s Inbound Marketing CertificationHubspot Academy

Inbound marketing pioneer Hubspot offers a variety of free Inbound Marketing Certification Program. While their courses are aimed at people in digital marketing and social media industries, if you’re dedicated you can learn a lot about content marketing.
In the Hubspot Academy, you can watch the videos at your own pace and when you complete all the courses you can take an Inbound Marketing Certification Exam to get a certificate from Hubspot.
  1. Essentials of an Effective Inbound Strategy
  2. Optimizing Your Website
  3. The Fundamentals of Blogging
  4. Amplifying Your Content with Social Media
  5. Creating Content with a Purpose
  6. The Anatomy of a Landing Page
  7. Perfecting the Conversion Process
  8. Sending the Right Email to the Right Lead
  9. The Power of Smarketing
  10. Taking Your Sales Process Inbound
  11. Cultivating Happy Customers

3. Social Media Marketing: How to Profit in a Digital World

Social Media Marketing Specialization
This new social media marketing specialization from Northwestern University is designed for business owners, executives and marketing professionals who want to develop a social media strategy to grow their businesses.
The specialization consists of 6 social media courses that you must complete along with projects that help you apply what you learn and a certificate to highlight your new skills on your resume or LinkedIn.
While the full specialization costs $49/month for complete access, if you don’t want the projects or certification you are able to search for the individual courses and when you click the “Enroll Now” button choose “audit the course” to get access to most of the course content.
1. What is Social?
2. The Importance of Listening
3. Engagement & Nurture Marketing Strategies
4. Content, Advertising & Social IMC
5. The Business of Social
6. Social Marketing Capstone Project

4. Search and Social Media Marketing for International Business

Social Media Marketing for International Business
The Salford Business School in Manchester, England did a pilot for a Massive Open Online Course (MOOC) a couple years ago and they’ve posted the videos and course materials on their website.
Their Search and Social Media Marketing for International Business course will help you develop your professional online identity and use search engine optimization and social media marketing tactics and strategy to build an online audience.
  1. Personal branding
  2. Twitter
  3. Search Engine Optimisation (SEO)
  4. Use of social media for international business development
  5. Facebook
  6. YouTube
  7. LinkedIn
  8. Google+
  9. Copywriting online
  10. Legal implications of social media
  11. Monitoring and reporting
  12. Blogging

5. Diploma in Social Media MarketingSocial Media Marketing Diploma

Get a “diploma” in Social Media Marketing in just 15-20 hours with this free, ad-funded course provided by online course provider ALISON. It explains the use of email marketing, affiliate marketing, Facebook marketing, and how to use social media tools such as Twitter, podcasting and blogging.
  1. Introduction to Web sites
  2. Introduction to autoresponders and eBooks
  3. Using autoresponders to build a list
  4. Affiliate marketing and increasing Web site traffic
  5. Email and Affiliate Marketing Assessment
  6. Introduction to Social Media Marketing
  7. How to use Twitter
  8. Audacity for Recording Podcasts
  9. Podomatic – Publish Your Podcasts to the Web
  10. Blogging on the WebSocial Media Tools
  11. Assessment Module
  12. Facebook – Create your Personal Profile
  13. Facebook – Creating your Facebook page
  14. Facebook – Increasing traffic to Facebook pages
  15. Marketing with Facebook Assessment
  16. Final Assessment

6. Viral Marketing and How to Craft Contagious Content Viral Marketing Course

This new social media course taught by Wharton Professor Jonah Berger and author of the best-selling book “Contagious: Why Things Catch On” teaches you the key ideas and concepts behind viral marketing and crafting content that inspire people to share it with their friends.
To purchase the course and get a certificate from the Wharton School of Business the price is $95 but you can choose the second option “Full Course, No Certificate” if you wish to audit the course and still have access to all the videos.
1. What Makes Ideas Sticky?
2. How Social Influence Shapes Behavior
3. The Power of Word of Mouth
4. Social Networks

7. Social Media Courses on GFC Learn FreeGFC Social Media

The Goodwill Community Foundation provides short, well-structured courses at an introductory level on topics in social media, blogging and how to better use popular technological tools like Skype, Meetup and Whatsapp.
Generally, these courses are a bit rudimentary but if you’re an absolute beginner and you need to get up to speed on the basics of setting up a profile, finding people and sharing content using popular social networks then it’s a good place to get started.
  1. Twitter 101
  2. Facebook 101
  3. LinkedIn Basics
  4. Pinterest 101
  5. Skype
  6. Beyond Email
  7. Blog Basics
  8. Networking Basics
  9. Chat
  10. Google
  11. Apple
  12. Digital Lifestyle
  13. Information Savvy
  14. Internet Basics

8. Writing For The Web

Writing For The Web
If you’re a blogger then you will find this course very helpful. helpful. The instructor Frankie Madden who is a User Experience Consultant covers how to engage online readers through web design, writing style, structure and search engine optimization.
It takes about 4 hours to go through the course materials and by the end of the course you will be writing better content for the web with a content strategy, more scannable content and more focus on shareability and ranking in search engines when you write your blog posts.
1. Why Writing For The Web Is Different
2. Characteristics of Good Content
3. Writing Effective Content
4. Looking After Your Content

9. Social Media: How To Build An Audience

Social Media Canvas
This social media course from course platform Canvas Network has ended but you can still sign up and get access to all the course activities, assignments and videos to study at your own self-directed pace.
In this social media course you will get hands-on experience with popular social media networks and communication tools like blogs, podcasts and RSS feeds.  The focus of this course is using available social media platforms to monitor conversations online, engage online communities, identify influences and establish your thought leadership on the web.

10. Quinly’s Social Media Analytics Course

Quintly Social Media Analytics
In this online course, social media analytics and competitor benchmarking tool Quintly shows you how to track and measure your performance on Facebook, Twitter, YouTube, Google+, LinkedIn and Instagram.
You can’t improve what you don’t measure so this course will teach you a useful set of analytical skills that will improve your social media campaigns and help you identify the content that is most helpful for growing your online audience.
1. Introduction to Social Media Analytics
2. Social Media Analytics Cycle
3. Social Media Analytics Cycle
4. Social Media Analytics Cycle
5. Summary

Build Your Personal Brand Using Social Media:

While these free social media courses are a good start, you can only get good at social media by regularly creating and sharing your own stories and content through blogging, visual content and videos.
Most people just consume and share other’s people content but when you start making your own content you can build your own media platform. This allows you to develop a distinctive personal brand around your areas of expertise and become a recognized thought leader in your field.
The key with social media is building social proof for your expertise. It doesn’t matter what certificates you have or the courses you have taken, what matters is that you can demonstrate that have built an online audience that wants to follow and engage with you.
Before you go, make sure you have download a copy of my ebook on personal brand and building your online audience:
 

19 Mayıs 2017 Cuma

What Can I Become If I Study International Relations?

What Can I Become If I Study International Relations?

 
Are you thinking about getting a degree in international relations because this field sounds so attractive, broad and versatile at the same time? Well, international relations is truly one of the most popular study fields today, especially in the light of the increasing number of global events that have an echo in the economic, social, political and cultural life.
international relations degree.jpg
Pursuing a Bachelor’s or Master’s degree in international relations will provide you with great insights on political affairs, public policies, economic trends, social issues, laws – all linked together and forming the big picture. But what are your career prospects once you complete your degree in international relations? The most pursued careers in international relations are: diplomats, lobbyists (activists), political analysts, international lawyers and intelligence specialists.
Many employers are impressed by international relations graduates due to their extensive knowledge and interdisciplinary skills, and in particular, due to their exceptional language and communication abilities. This means that if you graduate an international relations degree, you can apply to diverse types of jobs in economicsjournalism or market research analysis.
You'll find Masters in International Relations in universities all over the globe, including:

Careers offered by a degree in international relations

1. Work in politics and government
A degree in international relations can help you achieve your dream of pursuing a career in the government sector. At national level you can take into consideration foreign services career. This will involve you working with top and esteemed government organizations of your country. If you have knowledge about other countries, their culture, language, and so on, you can also consider the option of joining intelligence, security or diplomacy department.
Diplomat - Maintaining good relations between countries
A diplomat has to represent and protect a nation's interests abroad in terms of politics, trade and consular services. A diplomat will have to spend usually around three years in a foreign country along with the family, and may serve in countries where there are higher rates of disease, harsh climates, or social conflicts. Diplomats can reside and travel in places where tourists can’t go such as Iraq, Afghanistan, Haiti or Chad.
Mainly, a diplomat has to collect and report all the information he/she can that would affect the nation’ interests and keeps a close contact with government officials and politicians of the host country. The diplomat will have to discuss, negotiate and mediate with the local government issues in regards to peace and war, trade, commerce, economics, as well as social and cultural aspects.
Intelligence specialist - Gathering state-critical information
As an intelligence specialist, you can find work opportunities in the military, the navy, security departments or almost any state department of the national government agencies. An intelligence specialist is the person responsible for data and information accuracy in a certain mission.
Main duties of intelligence specialists include:
  • collect and analyse operational intelligence data;
  • conduct mission reports, using data, maps and charts;
  • evaluate results and prepare reports, statistics and graphics;
  • maintain intelligence databases, libraries and files.
Political analyst - Understanding and explaining the political climate
Generally, a political analyst is employed by the government, but you can also find work opportunities within media companies or research institutes.
A political analyst will have to:
  • inform, analyse and interpret various political issues;
  • analyse laws, public policies, government decisions;
  • advise government officials, political parties, the media;
  • forecast political trends and election results;
Sometimes, a political analyst may be requested to advise national leaders about a foreign government's goals and their implication for the nation, based on research and historical data.
Examples of universities worldwide where you can study international relations:
2. Work in international business and law
As a lobbyist, you can make sure government officials hear and understand both sides of the story and as an international lawyer, you can assist companies in trade regulations, global implementation of human resource policies and so on.
Lobbyist - Promoting ideas to those who can make them reality
Lobbyists are usually hired by an association, corporation, non-profit organisations to convince government members to make a decision that would benefit the organisation or company they are representing. For instance, a lobbyist representing a health agency will have to work to convince education minister to introduce healthier lunches in schools as a way to combat childhood obesity.
A lobbyist will perform tasks like:
  • monitor, research and analyse legislation;
  • attend congressional hearings;
  • reach out to government policy makers;
  • use communication tools to promote ideas to the public.
lobbyist.jpg
International lawyer - Representing beyond borders
An international lawyer can pursue careers in the government, corporations or the non-profit sectors (international organisations such as Amnesty International, Care International, etc.).
Most times, international lawyers will have to manage and mediate the relationship between private individuals, associations, commercial organisations from different countries. Sometimes, international lawyers can even participate and mediate disputes between countries.
International lawyers will have to deal with issues that can include trade law, finance and banking, so they have to be experts in each country's laws and policies, as well as govern trade and business law.
Master in International Relations
3. Work as a communications specialist in a non-profit
A degree in international relations can also help you in working for the welfare of the society. You can join non-profit organisations that operate on an international level. This will give you the chance to shape your career in a local office that has a global reach and also increases your chances of travelling to other countries. Non-profit agencies like World Vision and Red Cross provide such global service but there are many other options too.

Find your perfect degree in international relations

If you already know in what area you would like to perform a job as an international relations specialist, you can apply to a Bachelor's or Mater's that focuses on that specific area. However, no matter what you choose international relations degrees will prepare you for careers in a wide variety of field.
During your study, remember to do your best in developing the rights skills, such as learning usually at least two foreign languages, level-up your communication skills, persuasion and negotiation abilities, creativity and problem-solving skills.
Good communication skills are also important. Improve your English speaking by attending an English language school abroad.